What Is Google Adwords?
Google AdWords is Google's advertising platform in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. The Google AdWords auction is based around two fundamental elements:
- Cost-Per-Click (CPC)
Advertisers bid on search terms related to the product or service they provide. The CPC bid is the maximum amount an advertiser is willing to pay each time their ad is clicked.
How does the Google auction work?Once a query is made on Google, the search engine processes the request and runs the auction, depending on the competitiveness of your keywords, your maximum bids (CPC), and your Quality Scores your Ad position is then determine.
How do you enter a Google auction?Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the Search Engine Result Page (SERP).
Adwords Campaign Costs
- Set up cost is included to the first months payment.
- Payments are by debit order monthly in advance.
- Campaigns are upgraded from one package to another during the month.
- When cancelling a campaign please factor in 10 business days notice before end of month.
- If payment for a month is not received the campaign will be paused.
Why Google AdWords?
Attract more customers.
Whether you’re looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time.
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.